
the story to tell:
Ida Institute is a Danish indipendent non-profit organization working to build a community that embraces person-centered care.
Together with clinicians, academics, and people with hearing loss around the world, Ida Institute helps people develop the knowledge, skills, and confidence the clients need to better manage hearing loss.
Together with clinicians, academics, and people with hearing loss around the world, Ida Institute helps people develop the knowledge, skills, and confidence the clients need to better manage hearing loss.
The main product of Ida Institute are their services, including seminars, lectures and workshops for audiologists, and tools for both people with hearing loss as well as professionals.

concept:
Ida Institute provides with modules of tools and service which can be used separately as well as combined.
The main mission of Ida Institute is to build a community that embraces person-centered care. Therefore the visual identity is based on a modular geometric elements, which can be combined and alternated.
One of the company's focus is also on pediatric care. Yet, most of the activity is on professional level, thus the new identity aims to create a modern, playful corporate look, which would be appealing to kids as well.

logo:
The new logo is simple, yet playful. It consists of logomark creating the word "IDA" from simple geometric shapes in different colors (in main use). The shapes also represents a communication between two figures and resemles outlines of a danish flag.







