Myco produces premium supplements for active-life seekers powered by the unique benefits of mycelium protein and fungi-derived ingredients. With a focus on active individuals who value health, sustainability, and performance, Myco delivers clean, plant-based nutrition that enhances physical and mental resilience. Each supplement is designed to harness the adaptive power of mycelium, providing targeted benefits for energy, endurance, recovery, and overall vitality.
Deliverables: Brand identity, Brand strategy and positioning, Packaging design, collateral
The visual identity established for Myco aims to capture the essence of a bold and active lifestyle through its stark black-and-white design. By utilizing a strong, minimalist font and eliminating unnecessary visual elements, we create a direct and raw aesthetic that mirrors the straightforward effectiveness of our products. This approach not only reflects the resilience of mycosystems and fungi* but also resonates with active, eco-conscious consumers who prioritize clarity and authenticity. The clean lines and bold contrasts evoke the strength and simplicity of nature, appealing to those who live life with intention and seek powerful, sustainable nutrition to fuel their adventures.
*Fungi are vital to ecosystem sustainability, breaking down organic matter, recycling nutrients, and enhancing soil health. Mycoprotein, derived from mycelium, is a highly nutritious protein source that requires less land, water, and energy than traditional animal protein. Rich in essential amino acids and fiber, mycoprotein supports human health while promoting a sustainable food system, reducing our ecological footprint, and protecting the planet for future generations.
