Objective:
Create a bold, contemporary brand identity for Tropina — a new beverage combining fresh coconut water with nootropics. The goal was to stand out in a saturated health drink market by avoiding sterile, overly "clinical" aesthetics and instead embracing energy, intelligence, and a tropical edge. The brand needed to communicate both natural hydration and cognitive enhancement, all while feeling fresh, fun, and unapologetically different.
Create a bold, contemporary brand identity for Tropina — a new beverage combining fresh coconut water with nootropics. The goal was to stand out in a saturated health drink market by avoiding sterile, overly "clinical" aesthetics and instead embracing energy, intelligence, and a tropical edge. The brand needed to communicate both natural hydration and cognitive enhancement, all while feeling fresh, fun, and unapologetically different.
Deliverables:
The Tropina branding package included a full visual identity system, custom logo design, packaging for multiple product variants, a refined typographic hierarchy, and a cohesive imagery style. From can layouts to brand guidelines, every element was crafted to reflect Tropina’s clean, intelligent, and natural ethos — ensuring consistency across digital, print, and shelf presence.
The Tropina branding package included a full visual identity system, custom logo design, packaging for multiple product variants, a refined typographic hierarchy, and a cohesive imagery style. From can layouts to brand guidelines, every element was crafted to reflect Tropina’s clean, intelligent, and natural ethos — ensuring consistency across digital, print, and shelf presence.
Solution:
The brand identity for Tropina draws on a subtle sense of retro tropical nostalgia — a quiet melancholia that evokes slow, hot sunny days, sun-faded tones, and the laid-back ease of island life. Rather than leading with a loud or dominant logo, the focus was intentionally shifted toward the drink itself: its clarity, its freshness, and its functional benefits. The visual language uses restrained typography, softened pastel palettes, and understated design elements to create an atmosphere that feels both familiar and elevated. This balance of warmth and modern simplicity allows the product to shine, while the brand remains quietly confident — a gentle nod to the past, with its gaze set on mindful, modern refreshment.
The brand identity for Tropina draws on a subtle sense of retro tropical nostalgia — a quiet melancholia that evokes slow, hot sunny days, sun-faded tones, and the laid-back ease of island life. Rather than leading with a loud or dominant logo, the focus was intentionally shifted toward the drink itself: its clarity, its freshness, and its functional benefits. The visual language uses restrained typography, softened pastel palettes, and understated design elements to create an atmosphere that feels both familiar and elevated. This balance of warmth and modern simplicity allows the product to shine, while the brand remains quietly confident — a gentle nod to the past, with its gaze set on mindful, modern refreshment.
